Why Your Business Needs a New Website (And Fast!)
If you’re reading this, you’ve probably been wondering whether it’s time for a new website for your business. Maybe you’ve got an old one, or perhaps you’ve never had one at all. Either way, if you’re serious about growing your business, there’s one thing I know for sure: it’s time to get your website sorted and quick.
I’m a web designer who’s worked with all sorts of businesses, and trust me when I say this: a poor or outdated website is like trying to sell a great product with a broken shop window. It’s just not going to work.
So, let’s talk about why your business needs a new website—and why the sooner, the better.
- 1. Your Old Website is Turning Customers Away
- 2. It Doesn’t Work Well on Phones (And Most People Are on Phones)
- 3. Your Website Isn’t Performing Well in Google
- 4. Your Business Has Changed, and Your Website Doesn’t Reflect It
- 5. Your Website Is Costing You More Than It’s Worth
- 6. Your Competitors Have a Better Website Than You
- Final thoughts
1. Your Old Website is Turning Customers Away
Imagine you’re a customer, searching for a local service. You Google something like “plumber near me” or “best restaurant in town,” and you click on a website that looks like it hasn’t been updated since 2005. The fonts are out of date, the images are blurry, and navigation is a nightmare. What do you do? You click away. Fast.
If your website looks old, clunky, or difficult to use, it’s giving potential customers a reason to doubt you. And in today’s fast-paced digital world, people don’t have time for anything that doesn’t feel modern, fast, or easy to use.
Your website is often the first impression people get of your business. So, if it’s not up to scratch, you could be losing customers without even knowing it.
Bonus Tip: Update Your Contact Information
Make sure your contact details are easy to find and up to date. Whether it’s a phone number, email, or physical address, your visitors should be able to get in touch with you quickly. A clear “Contact Us” page or a sticky contact button can make all the difference.
2. It Doesn’t Work Well on Phones (And Most People Are on Phones)
If your website isn’t optimised for mobile, you’re missing out on a huge chunk of business. Think about it: how often do you browse the web on your phone? Probably all the time. So do your customers. According to recent stats, over 50% of all web traffic now comes from mobile devices. That means your website needs to look great and function smoothly on a smartphone or tablet.
If your current site doesn’t adjust properly to different screen sizes, you could be frustrating your potential customers. They might have to zoom in to read your text, or worse, not be able to find what they’re looking for at all. It’s time for a website that works across all devices.
3. Your Website Isn’t Performing Well in Google
You’ve probably heard of SEO (Search Engine Optimisation), but are you actively using it to help your business rank in Google searches? If your website isn’t designed with SEO in mind, it’s probably not ranking as well as it could be. And if you’re not showing up on the first page of Google, you’re missing out on valuable traffic.
An outdated website might not be optimised for keywords, load speed, or mobile-friendliness—three key factors in improving your search engine ranking. A new website, built with the latest SEO practices, can help you move up in search results and get in front of more potential customers. After all, if they can’t find you on Google, how are they going to know you exist?
Bonus Tip: Add Social Media Links
Link your social media profiles to your website so visitors can connect with you across platforms. It’s a simple addition that can boost your credibility and keep people engaged with your brand on multiple channels.
4. Your Business Has Changed, and Your Website Doesn’t Reflect It
Businesses evolve. You might have started as a small cafe and now you’re offering delivery services. Or maybe your products and services have expanded over time. But if your website hasn’t kept up with these changes, it’s not doing you justice.
A website that doesn’t reflect what your business currently offers can confuse or frustrate potential customers. Imagine someone visiting your site expecting to find a product or service you no longer offer—or worse, not seeing what you do offer because your website is outdated. That’s a missed opportunity, and a new website will ensure your online presence reflects your business accurately.
5. Your Website Is Costing You More Than It’s Worth
Sometimes, businesses put off a website redesign because they think it’ll be too expensive or time-consuming. But what’s costing you more: an investment in a modern, well-designed site, or continuing to pay for something that’s broken, out of date, or driving customers away?
When your website isn’t performing well, it’s a missed chance to bring in leads, make sales, and grow your business. It’s like paying for a store that’s always closed. The upfront investment in a new website can pay off in the long run by attracting more customers and driving more conversions.
6. Your Competitors Have a Better Website Than You
Here’s the thing—your competitors are probably doing it better. They’ve got a shiny new website that’s mobile-friendly, loads quickly, and provides a great user experience. And their customers are noticing.
If you’re not keeping up with your competitors in terms of your online presence, you might be falling behind. A new website isn’t just about looking good—it’s about staying competitive. If people find your competitors’ sites more attractive or easier to use than yours, they’ll choose them. Don’t give them the chance.
It’s Easier Than You Think
Building a new website doesn’t have to be a huge hassle. With all the tools and platforms available today, it’s easier and more affordable than ever to get a website that works for your business.
Sure, there’s a bit of a learning curve, but with the help of a professional web designer (like me!), you can have a website that works hard for your business. From choosing the right design to making sure it’s optimised for speed, SEO, and mobile, I can take the stress out of the process.
When your website isn’t performing well, it’s a missed chance to bring in leads, make sales, and grow your business. It’s like paying for a store that’s always closed. The upfront investment in a new website can pay off in the long run by attracting more customers and driving more conversions.
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Final Thoughts
If your business website isn’t working for you – whether it’s outdated, hard to navigate, or not bringing in customers – it’s time for a change. A new website can help improve your online presence, increase sales, and give your business the professional edge it deserves.
Don’t wait for your old website to hold you back. Get in touch today, and let’s talk about how we can make your business shine online!
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