Is It Worth Making a Website for a Small Business? (Spoiler: Yes, and Here’s Why)
Hi there! I’m a web designer who’s worked with all sorts of small businesses—everything from solo side hustles to growing local shops. And one question that comes up all the time is this:
“Do I really need a website if I’m just a small business?”
The short answer? Yes, absolutely.
The longer answer? Let me break it down for you.
“But I’m just a local business... do I really need a website?”
I totally get it. When you’re running a small business, you’ve already got a million things on your plate. You might be doing the work, answering calls, managing stock, handling social media—everything. So spending time (and money) on a website might feel like a bit of a stretch, especially if you’re already getting some customers through word of mouth or Facebook.
But here’s the truth: having a website isn’t just a nice extra—it’s a seriously powerful tool that works behind the scenes to help your business grow.
Having a website means you show up when people are actively looking. You’re visible, professional, and instantly more trustworthy.
People are Googling you—even if you don’t know it
Let’s be honest: when you hear about a new business, what’s the first thing you do? You Google them. So are your potential customers.
Whether someone’s found you through a flyer, a mate’s recommendation, or Instagram, they’re likely searching for you online to find out more. And if they can’t find you—or just find a Facebook page with not much info—they’ll probably look elsewhere.
Having a website means you show up when people are actively looking. You’re visible, professional, and instantly more trustworthy.
Social media is great... but it’s not your home
There’s no doubt that social media can be brilliant for building a following or connecting with customers. But here’s the catch: you don’t own your Facebook page or Instagram account. The platforms can change their rules, algorithms, or even disappear.
Your website, on the other hand, is yours. You’re in full control of what’s on it, how it looks, and how people use it. No distractions, no algorithm changes—just your business, presented exactly how you want it.
It’s your online HQ.
It builds trust and makes you look professional
Even the simplest website can do wonders for your credibility. It shows people you’re a legit business, not just someone doing a bit on the side. You’ve got your own space, your own brand, your own voice.
And trust me—as a web designer, I’ve seen it happen many times: once a client gets their website live, they start getting more serious enquiries. Why? Because people trust a business that looks established and easy to reach.
Your website works while you sleep
One of the best things about having a website is that it’s working 24/7. Imagine this: it’s 11pm, someone’s searching for a “local dog groomer near me” or “custom cakes Cardiff”—and your site comes up. They check your services, love what they see, and send an enquiry or place an order.
You wake up to a new lead or sale without doing anything. That’s the power of having an online presence that doesn’t clock off when you do.
It doesn’t have to cost a fortune
I know what you’re thinking—websites are expensive, right? They can be, sure. But for most small businesses, you don’t need anything fancy to get started. A clean, simple website with your key info, some photos, and a contact form is often more than enough.
There are plenty of affordable options these days, especially if you work with someone who understands your budget and your goals (hi, that’s me 👋). And once your site is up, it can pay for itself in no time by bringing in new customers and helping you stand out.
Final thoughts
So—is it worth making a website for a small business?
Yes. 100%, absolutely, without a doubt.
Whether you’re a florist, a tradesperson, a hairdresser, a personal trainer, or running a family bakery—having a website gives you a serious edge. It helps people find you, trust you, and buy from you.
It’s not about being “big enough” for a website—it’s about being ready to grow and connect with more customers.
And if you’re feeling a bit stuck or overwhelmed by it all, don’t worry. You don’t have to figure it out alone. I’d love to chat and help you get your business online in a way that’s simple, affordable, and effective.
Let’s make your business look as brilliant online as it is in real life.
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