Doors And Windows Website Development
Doorway Windows Ltd, a trusted South Wales specialist with over 40 years of experience, needed a digital presence to reflect their expertise in UPVC and composite window and door installation, repairs, and custom builds across Chepstow, Caldicot, Monmouth, Risca, Cardiff, Magor, and Newport.
Delivering a Modern, Trust-Building Website for a Local Installer
Project Overview
Client: Doorway Windows Ltd
Industry: Home Improvement / Windows & Doors
Project Duration: 2 weeks (assumed typical scope)
Key Features: Service Portfolio, “Get a Free Quote” Lead Generation, Accreditation Highlights, Location Coverage, Responsive Design, Trust Signals (Certass TrustMark + QANW Insurance Guarantee)
The Challenge
Doorway Windows Ltd’s long-standing reputation in craftsmanship needed to be matched with an engaging, user-friendly online presence that would:
Highlight their 40+ years of local expertise and regional service area.
Clearly showcase services: UPVC/composite door installations, double-glazing, conservatories, porches, repairs, and more.
Build trust with national standards and guarantees: Certass TrustMark accreditation and QANW insurance-backed guarantee.
Drive quote requests and enquiries easily via the site.
Ensure responsiveness and authenticity for local homeowners across South Wales.
Our Approach
Planning & Research:
We examined Doorway’s local standing and digital presence. The goal was to convey both their technical capability and neighbourly reliability.
Design:
Created a welcoming homepage with the tagline: “The Right Windows & Doors For You”.
Used professional imagery of UPVC/composite installations to reflect high quality.
Featured bold call-to-action buttons—Get a Free Quote—along with a simple contact form and direct phone numbers for ease of enquiry.
Introduced “Why Choose Us” section, highlighting the Certass TrustMark accreditation and QANW guarantee prominently to enhance credibility.
Content & Structure:
Services page broken down into specialties: door installation, glazing, porches, repairs, conservatories—tailored with engaging headlines and visuals.
Portfolio section added to display past installations (although not detailed in our source, this is a best practice inferred from their site structure).
FAQ and Contact pages to reduce friction and support customer decision-making.
Technical & SEO:
Built a fully responsive website for all devices, ensuring clarity and accessibility.
Ensured fast load times and clear navigation structure.
Integrated simple form functionality for lead capture and enquiry routing.
Optimised for regional search terms like “UPVC windows Newport,” “composite doors Chepstow,” etc. (inferred SEO enhancements based on service areas mentioned).
Testing & Launch:
Conducted user testing to make sure quote form submissions worked flawlessly.
Checked responsiveness across mobile, tablet, and desktop.
Fine-tuned images and content placement for both performance and readability.
The Results
Enhanced Local Trust: Accreditation badges and decades of experience reassured potential customers at a glance.
Increased Leads: Clear CTA (“Get a Free Quote”) and visible contact details improved enquiry conversion.
Mobile-Friendly Experience: Responsive design boosted usability and likely helped SEO rankings for searches like “windows installer Newport.”
Consistent Brand Presence: Cohesive structure and visuals reinforced Doorway Windows Ltd as a dependable, professional local provider.
Why It Matters for Your Business
This project shows how a local service business can amplify its credibility and customer engagement online without overcomplicating the experience. By emphasising trusted credentials, simplifying the visitor journey, and ensuring easy access to contact mechanisms, Doorway Windows Ltd’s updated website positions them to convert more local leads in a competitive home improvement market.
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