Strata Executive Travel: New Chauffeur Website After a Rebrand
When Alffeur Executive rebranded as Strata Executive Travel, they came back to us for the new website. We built it on WordPress with their eCab booking system built right in, so the business kept running while the brand changed. Weeks later, one of its pages hit number 1 on Google.
2 months ago
Implementing the complete booking system, invoicing, driver assignment, and invoicing to driver system with Appvalanche Digital has transformed our operational efficiency. The seamless integration and user friendly booking forms have reduced each bookings administrative tasks from 30 to 2 minutes!
5.0
Strata Executive Travel is a Cardiff chauffeur company, previously known as Alffeur Executive. They run executive transfers across the UK in a fleet of BMW 7 Series, Mercedes V-Class and Sprinter vehicles.
We first worked with them on a WordPress booking page that sat alongside their old Joomla website and cut admin per booking from 30 minutes to 2 (read that case study). When the business rebranded, they didn't want to start again with someone new. They came back to us to build the Strata website.
The challenge
A rebrand is risky for a chauffeur firm. The website, the booking system, the Google listing and every returning customer are all tied to the old name.
Strata needed:
- A new website that looks as premium as the new brand
- The booking system they already relied on, working from day one
- Customers still using the old Alffeur site to land in the right place
- No break in bookings while it all changed over
What we built
This time we built everything on one WordPress website, so the website and the booking system finally live in the same place.
- A website that matches the new brand. A premium look, with a clear path from every page to booking.
- A fleet page that sells the cars. The BMW 7 Series, Mercedes V-Class, V-Class Executive and Sprinter, each with the details customers care about.
- The eCab booking system, built in. Instant quotes, card payments through Stripe and instant confirmation, now on the main website instead of a separate booking page.
- The same dashboard for the team. Every booking, driver and invoice in one place, just like before, so nobody had to learn a new way of working.
- No lost customers. The Book Now button on the old Alffeur website sends people straight to the Strata booking page.
- Pages built to be found. Service pages, corporate accounts and event pages, like the fight night page that went to number 1 on Google.
See it live at strataexecutivetravel.co.uk.
The results
Strata launched under the new name with the same booking engine behind it, so the time savings from the first build carried straight over: around 2 minutes of admin per booking instead of 30.
The new site is pulling its weight on Google too. Their Fury v Joshua transport page hit number 1 for “Joshua fight cardiff transport” 12 days after going live (here's how we did it).
“Implementing the complete booking system, invoicing, driver assignment, and invoicing to driver system with Appvalanche Digital has transformed our operational efficiency. The seamless integration and user friendly booking forms have reduced each bookings administrative tasks from 30 to 2 minutes!”
Alun Hughes, Strata Executive Travel
And coming back to the same agency for a rebrand is the strongest thing a client can say about the first job.
More chauffeur case studies
Case study
Case study
Services related to this post
Want a second pair of eyes on your website?
Rebranding, or outgrowing your current website? Book a free call and we'll map out the move without losing a single booking.
Websites, booking systems and SEO for chauffeur and taxi companies. Based in Cardiff.
