From the outset, I aimed to create a logo that captured the essence of carpentry—where precision meets creativity. I played with elements like woodgrain textures, tools, and structural lines to convey the hands-on, meticulous nature of Chris Muscat’s work. The final design features a strong, yet elegant emblem that incorporates a stylized hammers and roof, symbolizing both the traditional craft and modern innovation. The color palette, consisting of earthy browns and orange, was chosen to evoke a sense of reliability and trust.