How We Built a Lead-Generating WordPress Website for a Czech Trades Company
Client: Narel s.r.o. | Location: Most, Czech Republic | Industry: Construction, Plumbing & Carpentry | Platform: WordPress
A trades company with 15 years of experience, 200+ happy clients and a stack of five-star Google reviews. Their website was not reflecting any of it.
The Problem
Narel Most handles complete flat and home renovations, plumbing, and bespoke furniture in the Most region of the Czech Republic. They had the track record and the reviews. What they lacked was a website that communicated their offer clearly, built trust fast, and made it easy for someone to get in touch. Visitors were landing on a site that did not do justice to the quality of work behind it.
What We Built
We built a clean, structured WordPress site using Elementor, focused entirely on conversion. The hierarchy is tight: who they are, what they do, why to trust them, and how to get a quote. No noise. Every section earns its place.
Trust signals are built in throughout the page. Their Google reviews feed in live, their project gallery shows real finished work, and their stats (350+ completed projects, 99% satisfaction) are front and centre. For a trades company, proof of work is the pitch.
The enquiry flow is simple by design. Two clear CTAs run throughout: a callback button and a free quote form. Both are low friction. Visitors never have to hunt for a way to get in touch.
Key Features
- Live Google reviews integration pulling real client feedback automatically
- Project gallery showcasing completed renovations across Most and surrounding areas
- Dual CTA structure with phone number and enquiry form on every key section
- Clear three-step process section explaining exactly how a project works from contact to completion
- FAQ section addressing the questions every renovation client asks before committing
- Fully Czech-language site built for local search in the Most region
The Result
The site now does what a trades website should do: it builds confidence quickly and makes enquiring easy. Narel have a platform that reflects the quality of their work, surfaces their reviews automatically, and gives potential clients every reason to pick up the phone rather than bounce.
Work With Us
Do you want to achieve the same results for your business? Reach out using the telephone numbers below, or just drop us a message on WhatsApp.
Call us in Cardiff on 02922 523 800 or Newport on 01633 965 800 .
Does Your Trades or Renovation Business Need More Warm Leeds?
If you run a construction, renovation, or trades business and your website is not generating enquiries, this is the kind of build we do. Clear messaging, strong trust signals, and a layout built around how your customers actually make decisions.
